A tornado of beer kegs has smashed into the side of Lakefront Brewery
It's a bird! It's a plane! No, it's 71 stainless steel kegs – formerly foaming with beer – appearing to tumble off the side of Lakefront Brewery, 1872 N. Commerce St., into a remarkably neat stack.
In fact, the kegs – each illuminated with a pair of strands of LED lights that can be programmed in any color combo – are the Kegnado, a hypothetical beer spout of epic proportions, minus the beer, or, more plainly, an art installation.
The Kegnado is a collaboration brew with Retailworks Inc. and local craftsmen. Engineering and design for the project was handled by GRAEF.
"The river and the people of Milwaukee have been very good to us over the years. In trying to give back, our brewery has built one of the most unique and beautiful art pieces that any brewery in the World has ever built," said Lakefront Brewery Co-founder and President, Russ Klisch, in a news release today. "It's been years in the making.
"We hope this unique project will spur other luminous art installations along the river and encourage people and guests to stroll, kayak or boat up and down the Riverwalk."
The tornado of steel along the RiverWalk will be illuminated in a special ceremony at 6:30 p.m. on Thursday, Sept. 12. The lights will be tapped, I mean turned on at 7:15.
There will also be an appearance by Lakefront's CurdWagon food truck – serving rainbow-hued curds – and inside the beer hall, you can taste Coast to Costa, a coffee blonde ale made in collaboration with Great Lakes Brewing Company. Growlers will be half-price, too.
After the ceremony, expect to see the lighting combinations change for holidays, the annual arrival of the Lakefront Oktoberfest brew (OK, I made that up) and other important events.
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