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Soho 7 is not just another pretty face. Actually, its inconspicuous façade make it a bit difficult to find. Don’t be fooled, this exclusivity is not the vibe upon entering. An oversize, sunglass-clad Audrey Hepburn greets you and exudes a fierce femininity admired and adored by both men and women. The professional staff, unpretentious crowd, diverse musical offerings, and impeccable décor indeed make this a welcome addition to the Milwaukee nightlife scene.

The name, a reference to one of New York’s trendiest neighborhoods, might give people the wrong impression. This is an upscale lounge, but alas, a classy watering hole with style that lives up to its image. Soho 7 is a true lounge in every sense of the word. Warm candlelight allows you to navigate the dimly lit space. Rich dark wood, chocolate suede sofas and crème accents match the iconic class, beauty and cool of your hostess, Ms. Hepburn.

Soho 7 caters to the quarterlifes through the forty-somethings. Depending on the night, the crowd varies, but don’t expect to see anyone wearing a UWM hoodie.  The music is not the typical mainstream hip-hop that you hear at most every other bar. Regularly rotating local DJs spin and remix hits for the 70’s, 80’s and 90’s reminiscent of every great mix tape you ever made.

We might always be tied to our manufacturing and brewing roots responsible for Milwaukee’s blue-collar charm, but there is no harm in replicating a New York posh nightclub scene, as long as there is substance behind the style.

This might just be my favorite new bar.