Lately, Milwaukee's visibility continues to soar with the United Nations declaration of Milwaukee as a world water hub to Danny Gokey's fame on "American Idol."

Now add another dimension of Milwaukee image building thanks to Wilco.

The band's latest release features a Milwaukee cover shot on Old World Third Street. The photo, of a balcony, features a camel, tables and Mader's restaurant in the background. By looking at the image, it seems to have been shot at the building that houses Wisconsin Cheese Mart and Usinger's Famous Sausage, steps from Turner Hall Ballroom, a sister venue to the Pabst Theater where the band recently played.

In addition, the owners of Wisconsin Cheese Mart tell me this, "Wilco also photographed images of the band inside the Wisconsin Cheese Mart, alongside mannequins dressed in elaborate Elvis-like costumes. It was very cool. The band was awesome."

"Wilco (the album)" is slated to hit the Web and stores June 30.