For better or for worse, I pour most of my creativity into writing for OnMilwaukee.com. And, while I love to write feature articles and blogs, I've got no time and interest for a Myspace page, Facebook profile or personal blog projects. I think people who crave to read about me (and why they would, I have no idea), have more than enough material to pore over.

But I do wish I had the time, energy and creativity to write a book or a movie.

The book plot is already planned: someday, I'll pen the "Behind the Music" account of starting a local Internet company, along with its crazy trials and tribulations. But since the story isn't over yet, that book will have to wait.

As for the movie, I doubt I'll ever find the time. And if I get around to writing one, I might be the only person who'd want to get it filmed, much less watched.

Fortunately, Judd Apatow is out there, making the movies that I wish I could make myself.

Apatow isn't my favorite writer, director or producer. I'll take P.T. Anderson any day of the week. But Apatow has a unique knack for banging out poignant, if not fluffy, films that seem squarely targeted to that elusive "Andy Tarnoff" demographic.

This was reinforced last night, as I hit the budget theater for "Forgetting Sarah Marshall." Not the world's greatest movie, though pretty good. Terribly predictable with far too much full-frontal male nudity for my liking (my liking, by the way, is none). But the movies was full of jokes, emo-guy sensibility and comedic deliveries that seem like they we're written just for me.

I left with that "I should've written that" feeling. Again.

A quick scan on IMDB.com shows that Apatow has 34 producer credits and 23 writer credits. I haven't seen all of his works, but here are a few movies that left me thinking this guy is really, really good:

• "Walk Hard: The Dewey Cox Story" (2007): I know, it seemed too lame to be good ... but it was.
• "Superbad" (2007): The perfect example of Apatow nailing it. My favorite comedy of the year.
• "Knocked up" (2007): I waited until my wife was pregnant to see it, and though I was skeptical, I loved it.
• "Talladega Nights: The Ballad of Ricky Bobby" (2006): Corny, but great movie for the drive-in.
• "The 40 Year Old Virgin" (2005): Not my favorite, but some brilliant lines from Steve Carrell and company.
• " Anchorman: The Legend of Ron Burgundy" (2005): Tied with "Old School" as Will Ferrell's best work.
• "The Cable Guy" (2006): I loved the darker side of Jim Carrey.

Apatow has done much more, and I plan on checking out the "Freaks and Geeks" DVD soon. And sure, it helps that he regularly works with such a stellar ensemble cast of guys like Jonah Hill, Bill Hader, Seth Rogan, John C. Reilly and Paul Rudd. (And mark my words: Michael Cera may become the best young comedic actor of the next decade).

It's also notable that Apatow is a former roommate of Adam Sandler, the comedian who spoke to the "Andy Tarnoff" demographic, circa 1994-2000.

These films will never win Best Picture, and they shouldn't. But every time I finish an Apatow movie, it blows my mind: He nailed it again. And I could've made that. But I didn't.