Milwaukee's Daily Magazine Wednesday, Nov. 25, 2009
Today
Hi: 51
Lo: 41
Wed
Hi: 46
Lo: 35
Thu
Hi: 42
Lo: 30
Section Sponsor
Article Tools
Print this Article
Make text larger
Related Twitter Posts

  • FoodForSport:
    Sports weather report. Windy (and probably wet at some point) - watch out on your bikes or run today. I'm training indoors

  • Vtgirl78:
    RT @SaraOsburn: If you live or drive by the Westlake HEB tomorrow between 6a - 10a please come by and donate to Bikes for Kids!

  • nicholicious001:
    @M2BTogether What's your favorite part of SOA the attitude or what ? Do you ride bikes at all. Well all & all it's a awesome show enjoy.

  • ChiTownSumo:
    @SlowBoy312 Its a problem I have. E very seen my bikes dirty? Or my garage really dirty or disorganized? OCD I haz some.

  • RRDiscGolfer:
    RT @SaraOsburn: If you live or drive by the Westlake HEB tomorrow between 6a - 10a please come by&donate to Bikes for Kids!


Follow us on Twitter ...
In Marketplace
Truly Spoken Cycles rides into Riverwest
Aytan Luck opened Truly Spoken Cycles on Monday, Nov. 3.
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer
Photography by Whitney Teska
E-mail author | Author bio
More articles by Molly Snyder Edler

Published Nov. 19, 2008 at 5:45 a.m.
Tags: truly spoken cycles, bikes, bike repair, aytan luck, milwaukee bicycle collective, new orleans

Aytan Luck got his driver's license on his 16th birthday and, for two months, he religiously drove a car. When Luck got into a car accident, he vowed to ride a bike instead.

Earlier this month, after years of riding his bike for transportation and recreation, Luck opened Truly Spoken Cycles, 833 E. Center St., in the space that formerly housed the kids' shop Mia Putia.

Luck is the sole owner of Truly Spoken Cycles, and he provides basic bike maintenance and repair. Also, he has a small selection of used bikes for sale. Currently, the stock includes cruisers, road bikes and a few kids' bikes. Luck bought the bikes from Corey the Bike Fixer, Craig's List and from a friend who moved to Arizona.

In the future, Luck may sell new bikes, but for now he's focusing on selling used cycles.

"I could make more money selling new bikes, but for now, I'm content with the way things are," says Luck.

Luck learned the skill and art of bicycle repair while working at Ben's Cycle, 1018 W. Lincoln Ave., and while volunteering at the Milwaukee Bike Collective and Plan B in New Orleans. Luck spent three months in New Orleans after Hurricane Katrina, helping to fix and distribute donated bikes to transportation-less residents.

Luck says he learned a lot about bikes and bike repair during long bike trips, too.

Since high school, Luck has gone on many bike adventures, and is sometimes on the road for one or two months. His first ride was from Milwaukee to Madison, and he later rode from Louisville, Ky. to West Virginia. Also, he toured many of the southern states.

During a bike trip in Florida, Luck and his fellow rider received help from a small bike shop called Truly Spoken. Luck remembered the name -- and the helpful owner -- when he opened his own shop and named it after the Florida-based business.

As a kid, Luck, now 25, grew up in Shorewood -- he graduated from Shorewood High School -- and he says living next to the Oak Leaf bike trail ignited his love for cycling.

"My family would take bike rides together in the summer," says Luck. "My mom rides her bike to work during the summer months."

Luck says he thought about opening a bike shop when he was in high school, and finally became convinced it was the right thing for him to do this year. He leased his current space in September, and opened the shop six weeks later, on Nov. 3.

Luck admits competition is stiff with six bike shops in the East Side / Shorewood / Whitefish Bay area. However, he says being the only bike shop in Riverwest is one thing he has going for his business.

"There are a lot of people in Riverwest who ride a bike as their primary form of transportation. A lot of people who just ride a bike and take the bus," he says.

The local response, so far, has been pretty good. Luck says he has not advertised yet, but gets a trickle of customers every day.

"I've already sold a few bikes," he says.



More Information ...
Truly Spoken Cycles
833 E. Center St.
Milwaukee, WI 53212
(414) 263-2453

Truly Spoken Cycles is open from 11 a.m. to 6 p.m., Monday through Friday. Weekend hours will start in January, 2009.

2 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by littletinyfish on Nov. 20, 2008 at 11:02 a.m. (report)

There is a super nice Peugeot available for an excellent price. I would get it for myself, but I already have one. I also really dig that he's making tools immediately available to fix your bike yourself, instead of having to pay someone to do it. It's more about the community than about the profit. I wish him luck in these times of cold weather and low gas prices.

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5


Posted by snappyturtle on Nov. 19, 2008 at 9:56 p.m. (report)

I am already in love with Truly Spoken Cycles. The atmosphere is low-key. The owner is extremely knowledgable and friendly. And the prices are just right. You can get a good-as-new, fixed up, used bike for a fraction of the cost of what it would have been new. Welcome to the neighborhood!

Rate this:
  • Average rating: 0.0
  • 1
  • 2
  • 3
  • 4
  • 5





Reader Poll
Where's the best neighborhood to buy a house or condo in Milwaukee?
East Side
Bay View
Downtown
Riverwest
Wauwatosa
Brookfield/Waukesha
Shorewood/Whitefish Bay
Other

Results after 3998 votes.

OnMilwaukee.com is part of the In Click Network. Other In Click sites include: 30RockReport.com | Behind The Scenes at OnMilwaukee.com | BetterRecipes.org | Bimmer Digest | Brain Brawn & Body | BrewCityBeats.com | Brewcitybigscreen.com | britneysnation.com | BritPop Rocks | Brooklynbanter.com | CactusLeagueReport.com | Caffeinateddigest.com | Culinary Piedmont | Cycling Chainring | Daily Lost Update | Daily Milwaukee News | Daily Spa | DannyGokeyMilwaukee.com | Dogs Blogs | EarthFueled.com | Edible Wisconsin | FanaticPhotog.com | Gadget Deals and Steals | GolfLinksWisconsin.com | H1N1 Alerts | H1N1 Blog | H1N1 Prevention | H1N1 Reporter | H1N1 Tracker | HogEnthusiast.com | Informed Runner | iPhone Daily Report | Man United Nation | Milwaukee Brewers Nation | Milwaukee Bucks Blog | Milwaukee Dad | Minnesota Wild Nation | MomMilwaukee.com | My Super Stocks | MyGayMilwaukee.com | MyHangoverHelper | News on Draught | NY Mets Nation | OnAtlantaGA.com | OnAustinTX.com | OnBaltimoreMD.com | OnBirminghamAL.com | OnBostonMass.com | OnBuffaloNY.com | OnCharlotteNC.com | OnCincinnati.com | OnClevelandOH.com | OnColumbusOH.com | OnDallas.com | OnDCmetro.com | OnDenverCO.com | OnDetroitMI.com | OnDoorCounty.org | OnFortLauderdale.com | OnGreenBay.com | OnHartford.com | OnIndianapolisIN.com | OnKansasCityMO.com | OnLakeCountry.com | OnLosAngelesCA.com | OnLouisvilleKY.com | OnMadison.com | OnMemphisTN.com | OnMiamiFLA.com | OnMilwaukee.com Cars | OnMilwaukee.com Metro Headlines | OnNashvilleTN.com | OnNewOrleansLA.com | OnNYCny.com | OnOrlandoFL.com | OnPalmSprings.com | OnPhiladelphia.com | OnPhoenixAZ.com | OnPittsburgh.com | OnPortlandOR.com | OnProvidence.com | OnRichmondVA.com | OnSacramento.com | OnSaltLakeCity.com | OnSanAntonioTX.com | OnSanDiegoCA.com | OnSanFran.com | OnSanJose.com | OnSeattleWA.com | OnSinCity.com | OnStLouis.com | OnStPetersburg.com | OnTampaBay.com | OnTucsonAZ.com | OnTwinCities.com | OnWichita.com | OnWindyCity.com | Packers Posts | Porsche 911 Fans | PriusFans.com | Roller Derby Network | SnuggieFans.com | SummerfestRocks.com | Swine Flu China | Swine Flu Reporter | The 24 Reporter | The Barack Obama Fan Club | The Brilliant Manager | The Comic Book Reporter | The In Click | The Office Fan Blog | TheHDTVReporter.com | TheNetbookBlog.com | TheNewParentBlog.com | Trueguitarheroes.com | Vintage Mets | VW Busses | WaukeshaWeekly.com | Weekly Media News | Wisconsincustomhomenews.com | WisWomen.com | Woodworker Digest