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    @An_AqYirEd_TsTe I'm scared I'm gonna be forced to stay in 757 til saturday or sunday. I wanna come home to party

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    At this bday party having AMAZING cake.. Hunny, i'm almost tempted to hit DBG after this.. Or go home and run a few miles

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Aqua Owl Gold wants to buy your bling
Ed and Carole Ross started Aqua Owl Gold after family members in Florida had success with the concept.  
By Molly Snyder Edler RSS Feed Twitter Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published Feb. 4, 2009 at 8:32 a.m.
Tags: aqua owl gold, ed and carole ross, home party, gold party, gold, bling

Most people have a jewelry or valet box at home containing gold pieces like a ring from a former sweetheart, a necklace with a broken clasp or an outdated pair of earrings that haven't seen the light of day in years. Now, with the help of a new business called Aqua Owl Gold, folks can sell forgotten glittery trinkets without having to step foot in a pawn shop. And while drinking a cocktail at the same time.

Aqua Owl Gold is a new home party business started by Elm Grove's Ed and Carole Ross, but the concept is different than traditional home parties selling candles or cooking utensils. Instead, interested hosts book an evening with the Rosses, invite their friends over for snacks and beverages, and encourage them to bring unwanted or broken gold pieces that they might want to sell.

"We don't stop the party to give any sort of lecture or sales pitch," says Carole. "People come to the party with their unwanted gold jewelry, they mingle, eat, drink and then at some point during the party they sit down with us to find out the scrap value of their gold."

The Rosses, trained by a relative who is a professional jeweler, begin the assessment by determining that the item is indeed gold. Then, they test the gold to find the karat content by using an electronic tester or by conducting a chemical test, and finally, they weigh the gold to determine how much they are able to pay for it.

"If the person wants to sell it, and usually they do, we will write them a check right then and there," says Carole. "It's that simple."

Although it's difficult to assess how much money a person can make at an Aqua Owl Gold party, Carole says the average payout is $125-$150 per guest.

"It really varies. We had individuals bring in as much as $1,100 worth of gold and we've paid out as little as $20," says Carole.

Plus, the host makes an extra 10 percent of the total amount paid to the guests, and $50 for every party booked off of theirs. The host does not need to have gold of their own to host a party.

"You'd be surprised at how many of your friends may have gold that they want to sell, but don't know where to go, and are afraid to mail it away to some unknown place," says Carole.

The cost of gold fluctuates daily, but it currently hovers around $850 an ounce. "As history shows, the price of gold typically goes up during a recession," says Carole.

For now, Carole and Ed -- who have professional day jobs -- plan to keep Aqua Owl Gold as a side business. It's something they enjoy doing together and the extra income is a nice perk.

The couple picked the name Aqua Owl Gold because they wanted something unique and fun, conveyed in their tagline, "Have a hoot, earn some loot."

"We love meeting new people, and hearing the funny stories behind some of the jewelry. We hear a lot of old boyfriend stories," says Carole.



More Information ...
For more information, or to host a party, call (414) 313-4902.

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13 comments about this article.
Post a comment / write a review.

Recent Talkbacks ...

Posted by Kritter on Feb. 5, 2009 at 9:04 a.m. (report)

I have hosted a party by Aqua Owl Gold. It was a wonderful experience. My guest enjoyed themselves as they would at any party with the added bonus of being able to make a little cash on items that would otherwise be sitting at the bottom of a junk drawer. The Rosses make the process very easy and relaxed. I highly recommend this new business to everyone.

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Posted by Betsy on Feb. 5, 2009 at 7:51 a.m. (report)

This is such an awesome idea! I'm gonna have a party and turn all my friends onto this. When's the last time you went to a party and came home with money! My friends will be thrilled!

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Posted by pk on Feb. 4, 2009 at 6:25 p.m. (report)

This is the best concept! I went to a party in Florida. I took my old jewelry from 20 years ago, basically all junk. They told me what was real gold and paid me over $400. If I didnt go to the party this junk would still be sitting in my jewelry box collecting dust. What a great way to mingle with friends and go home with cash. It's a NO brainer!!!!

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Posted by Celeste on Feb. 4, 2009 at 2:44 p.m. (report)

What's not to get? This isn't a scam. It's just like going to a pawn shop to sell your old unwanted jewelry, only it's way easier. You don't have to go to a pawn shop - just host a party or go to a party and have a little fun while you make money. Of course the person who buys it is going to make a little money in the whole deal - otherwise what would be the point of doing it. (Like any other business.) Why not sell your old jewelry that's just sitting in a drawer taking up space. Especially if it's from an ex boyfriend or husband - there's no point in holding on to it! You might as well get something for it. It's just like having a rummage sale - you sell your old unwanted things for money. These people are just trying to run a business and earn a little extra money in this struggling economy. Why not support a local small business?

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Posted by JudyLL on Feb. 4, 2009 at 11:21 a.m. (report)

I find this interesting, but am not sure if it is a scam or not. I'm glad someone brought up Half Price Books. Is it just me, or is it really difficult to get decent money from them. I took about 20 hard and soft cover books there, all in excellent to very good condition on numerous subjects, numerous authors. Half Price Books offered me $5.00. I couldn't believe it. I left the store but not before telling them off (which I normally don't do). I told them all they care about was money, they didn't care about the books, and that I was going to instead donate them to a place that would appreciate the books. I was so mad. I would like to hear other opinions of Half Price Books, and sorry to use this forum to bring it up. Thank you.

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