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In Milwaukee Buzz
Local commercials haunt your mind forever
Ben and Arvid Huth of PM Gallery have typical local commercials.  
By Molly Snyder Edler RSS Feed
OnMilwaukee.com Staff Writer

E-mail author | Author bio
More articles by Molly Snyder Edler

Published March 7, 2005 at 5:03 a.m.
Tags: classic, retro, old school, tv

Local commercials, both old and new, have a way of getting hot-synched into our memories, with their silly-yet-catchy jingles that are replayed in our brains at the oddest of times.

We've seen many of the same local commercials for decades now. Perhaps we're somewhat comforted by them, even though they can be annoying, they are also, ironically, humorous.

Here's a few of OMC's favorite local commercials:

"Stein Gardens and Gifts; make the magic happen!" This one has been around since Schneider jangled Valerie Bertinelli's keys. 'Member the little animated bird at the very end of the commercial? Tweet, tweet.

"Tadych ... Amish ... Tadych ... Amish." This breathy call-and-response commercial is both irritating and appealing, mostly because it can be recreated with so many other words like spinach, sandwich, goldfish and more. Plus, if you should be lucky enough to know people with names that rhyme -- or sort of rhyme -- with "Tadych" and "Amish," you're in for decades of fun.

"Save Big Money at Menards!" The man who once appeared in Menards commercials wearing large, plastic glasses and an uber-grin is like Milwaukee's own "Mr. Whipple," annoying but effective. Later, a female actress became the star of the spots, and she wore mammoth plastic spectacles as well. Could they have been the same pair? Hmmm ... Creepy yet fascinating.

"See us today; have it tomorrow! Soref's Carpet City!" is an oldie-but-a-goody. Empire, although from Chicago, has a classic commercial that Milwaukeeans have seen for years: the one with the cartoon rug unrolling under the cartoon furniture to the tune of "588-2300...Empiiiiiire!"

"Emergency, emergency, emergency TV service!" Remember the men hauling a TV out of a house in the commercial with an olde-time, silent-movie feel?

Crazy TV Lenny became a local icon with his nutty ad spots featuring lots of obnoxious repetition: "Get a bike! Get a bike! Get a bike!"

And of course there's Ernie Von Schledorn, famous for his end-of-commercial "Main Street in Menomonee Falls" and "Who do you know vants to buy a car?"

This pork-friendly ditty has been around forever: "While the holiday ham is in the oven and you've baked it with all your care and lovin,' you know it's gonna be delicious 'cuz it's Patrick Cudahy!"

"PM Bedroom Gallery..." More recently, the Huth brothers who own this beddy-bye bazaar have tried to put a younger, hipper face on matching bedroom sets. Too bad their peppy jingle doesn't quite convey that. Our suggestion? For the jingle, find talent that's more Gwen Stefani and less Marie Osmond.

There are too many poorly acted local law firm spots to even attempt to list them all, but feel free to remind us of your "favorites" by using the talkback feature.

5 comments about this article.
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Recent Talkbacks ...
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OMCreader D. Makowiak said: The "Get a bike. Get a bike. Get a bike." is not from the ...
OMCreader sara said: What about the classic... "Dinesen's Leather Only...*dink*" ???
OMCreader ted itzov said: The old "Hi Fi Fo Fum" went: "Hi Fi-----Fo Fum. Hi Fi----Fo ...
OMCreader ted itzov said: A radio advertisement for a car dealer emphasized how many rows ...
OMCreader pb said: In re to your comment about bad commercials (i.e. Peter F. Geraci).....ahhhhh.....but ...