NBC comes to Milwaukee looking for contestants for its "Biggest Loser" reality show on Sunday at 11 a.m.

The open call takes place at Rock Bottom Brewery, 740 N. Plankinton Ave. from 11 a.m.-6 p.m. Producers ask hopefuls to bring a non-returnable photo of yourself. Also, wristbands for entry will be handed out beginning at 9 a.m. The first 500 people in line are guaranteed to be seen.

Here's the official call from the producers -- capital letters and all: "We are looking for OUTGOING, CHARISMATIC and CANDID individuals with PERSONALITY who have the WANT, DESIRE and COMPETITIVE EDGE to vie for this all expense paid chance of a lifetime. For approximately 10 weeks, you will have access to two of THE BEST personal trainers in the country and have all of your meals provided. And, a chance to win $250,000 dollars! But, THE REST IS UP TO YOU! If you want to be a part of your most incredible transformation and finally take control of your life, THEN COME TO AN OPEN CALL!"