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Revelers celebrate the first shipment of beer from the Schlitz Brewery after the Cullen-Harrison Act allowed the sale of beer in 1933. |
 | By Andrew Wagner   OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Andrew Wagner |
| Published April 7, 2008 at 5:19 a.m. |
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Take some time out today and crack open a beer ... yes, I know it's Monday, it's a special occasion.
It was 75 years ago today that the Cullen-Harrison Act went into effect, finally putting an end to Prohibition and jump-starting Milwaukee's brewing industry back into action. The Volstead Act was not fully repealed until Dec. 5, 1933, but beer sales were legal on April 7.
Many breweries, including Milwaukee's own Schlitz, Blatz and Pabst celebrated the occasion by sending their first cases of beer to the White House for President Franklin Roosevelt.
Wisconsin, ironically, was the second state to ratify the 21st Amendment to the Constitution, which formally put an end to Prohibition. The Badger state gave its approval on April 25.
At 10 a.m., Mayor Tom Barrett presents a proclamation declaring today "Beer Day" in Milwaukee. The event takes place at the Miller Inn at the Miller Brewing Company facilities.
4251 W. State St.
Milwaukee, WI 53208
(414) 931-2337
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2 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by dexxter on April 7, 2008 at 2:01 p.m. (report)
The Schlitz thing is really cool! Also, I just found these guys on MySpace. Figured I'd give them a plug as long as we're talking about beer. http://www.myspace.com/beerchaser
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Posted by BombShelter on April 7, 2008 at 1:02 p.m. (report)
Right on Brew City! Did you also know on on the anniversary of beer being once again legal there is big news from Schlitz! SCHLITZ ORIGINAL FORMULA MAKES A COMEBACK! Chicago's First Schlitz Distributor Recreates Horse-Drawn Wagon Deliveries of First Cases to Old Schlitz Tied-Houses on 75th Anniversary of Legal Beer in America. Chicago, April 7, 2008 - Schlitz, long known as "The beer that made Milwaukee famous" and once the best-selling beer in the United States, makes a comeback today on the 75th anniversary of its return to Chicago following Prohibition. Pabst Brewing Company in Woodridge, Ill., which now produces the iconic brand, is re-launching Schlitz "Classic 1960s Formula" based on the original recipe and packaged in traditional "Brown Glass" - a packaging innovation that Schlitz introduced in 1912 to prevent light from spoiling beer before it can be served. Chicago is third in a phased re-launch of Schlitz that included Florida and Minnesota markets late last year. The initial roll-out of six- and twelve-pack varieties, priced comparable to other premium domestic brands, will be to select Schlitz accounts with a citywide expansion slated for 2009.
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