accox: Was thinking the same thing!RT @jilliancusimano: Is it just me, or do Carrie Underwood and Taylor Swift only wear gold to red carpet events?
about 9 minutes ago
ivanab86: #musicmonday @jaysean 's album "All Or Nothing" OUT NOW!! He's first US debut song "Down" feat. Lil Wayne reached No.1 on Billboard Hot 100
about 10 minutes ago
RustyHoffpauir:
about 19 minutes agoivanab86: #musicmonday @jaysean 's album "All Or Nothing" OUT NOW! He's first US debut song "Down" feat. Lil Wayne reached No.1 on Billboard Hot 100
about 25 minutes ago
DryerBuzz: saw a church billboard that said "saturday or sunday" - don't know what to think about that - but i show wanna go on Saturday
about 31 minutes ago
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Eventually, that "vine" billboard on I-94 will look like this. |  |
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 | By Jeff Sherman   OnMilwaukee.com Staff Writer E-mail author | Author bio More articles by Jeff Sherman |
| Published March 25, 2009 at 6:17 a.m. |
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My morning commute involves no highway miles, so I don't get to see the outdoor creative advertisting that lines the Interstate system on a regular basis. I do, of course, see plenty of transit shelters and smaller, poster-sized ads as I drive to work along city streets.
Today, though, I came into Downtown from Brookfield and saw for the first time the freeway "vine billboard" that many are talking about. The board is owned by Clear Channel Outdoor.
My sister mentioned it to me last week, so I did some research on the billboard that's seemingly "growing" on its location perched along eastbound Interstate 94 near Miller Park.
It seems, according to several advertising blogs and a mini Web site for the company, that the billboard, which the company calls an "outdoor spectacular," will eventually include tomatoes that are 5 feet tall and 13 feet in diameter; 140 feet of tomato vines; leaves that are 8 feet tall and 4 feet wide; and cans that are 16 feet tall by 12 feet wide.
The company that has purchased this creative outdoor advertising space? Red Gold (which recently was in area grocery stores giving away re-usable shopping bags, too).
Red Gold debuted the concept on a similar 3-D board near Downtown Columbus. Click here for details.
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12 comments about this article. Post a comment / write a review. |
Recent Talkbacks ...
Posted by DowntownRed on April 2, 2009 at 1:10 p.m. (report)
Clear Channel decided to get into these types of billboards after seeing the ones that Orange Barrel Media did in Columbus. Clear Channel's first one was in Columbus.
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Posted by mkelover on March 31, 2009 at 11:47 a.m. (report)
Not sure what you're talking about DowntownRed but the board in Columbus was a Clear Channel board as well. And Orange Barrel is only in 4 cities in the U.S. compared to Clear Channel's 49 cities. It's like comparing apples to "oranges!" Lol!
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Posted by DowntownRed on March 27, 2009 at 9:52 a.m. (report)
I think the billboard is really cool. Great exposure for a product and brand people don't think of much. The "vine" billboard is Clear Channel's response to other "large scale" billboards in Columbus from a company called Orange Barrel Media. They had been doing these types of billboards for several years. Just goes to show how people will get creative when someone else raises the bar.
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Posted by haaz on March 26, 2009 at 2:05 p.m. (report)
As I wrote on my blog, why buy canned tomatoes when you can grow your own? A friend of mine here in Milwaukee has started a good number of tomato seedlings. The transplant-ready plants available for purchase in late May. Its a cinch to transplant them, be it into a bucket or the ground or a raised bed. You can even do it in a hanging bucket, with the tomato growing upside down! With regular watering, they should do fine. http://haas414.wordpress.com/2009/03/25/why-buy-canned-tomatoes-when-you-can-grow-your-own/
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Posted by devidia on March 26, 2009 at 12:43 p.m. (report)
I liked the "ugly kids" billboard, too. And then they ruined it by having it linked with a Kohl's Dept. store ad or something like that. This one, for some reason, makes me hungry for tomatoes.
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